The Economic Times recently published a feature in its business section suggesting that India should give additional consideration to plant-based meat. We know… but others should realize that being plant based is a tasty, ethical, healthy, and economically viable alternative. This is even more ideal for India’s resource-pinched 1.2 billion population.
The feature highlighted American company Beyond Meat. This plant based company recently released its plant based Beyond Burger that was selling out at several grocery stores. The article bring to light that such products should entice Indian entrepreneurs to develop products that would counter the resource-intensive growing meat industry in Asia. The development of a plant-based meat market in India, according to the Times, is “just good science and good business sense resulting in greater common good.”