As of Friday Sea World’s stock had plummeted to a one year low of $16.21 per share, according to media outlet The Dodo. The troubled aquatic park began taking the target of a great deal of deserved public scrutiny after the 2013 release of documentary Blackfish. Prior to Blackfish their stock was valued at $40 per share. Blackfish exposed the exploitation, mistreatment, and abuse of the marine life entertainment “industry.”
Friday’s low stock price can be credited to a new video of an orca named Morgan. Morgan was on loan to SeaWorld in Spain’s Loro Parque. In the video Morgan intentionally beached herself to escape the hellish environment she. SeaWorld investors recently filed a lawsuit against the park for masking the true blowback the documentary and subsequent events have had on its profits by re-branding itself as a conservation area.
“The announcement was a tacit acknowledgement that SeaWorld could no longer afford to deny the profound impact Blackfish has had on its business or continue to blatantly ignore the data showing a clear shift in public sentiment regarding its killer whale program,” the suit states. Public awareness of the inherent cruelty involved in keeping marine animals captive for entertainment purposes and outrage over the deaths of several marine animals: a young orca named Unna, Dart the dolphin, among others, have led to consistently low attendance rates, plummeting profits, and public outcry for SeaWorld to cease operation and retire their captive animals to sanctuary facilities.
This is a lesson to all of us that our voice can be heard, and we can make a difference. Sea World is just the start, so lets continue to share a unified voice for the animals.