As demand for plant-based foods continues to increase, retailers must be equipped for the rise of Veg lovers. Recently, Hampton Creek announced that they will be adding 43 brand new items to retail giants, Target and Wal-Mart.
Just Mayo and Just Cookies are already available in these stores. The recent 350% increase in revenue in 2015 was a great indicator for their CEO to pull the trigger on new partnerships. Now, these stores will add Hampton Creek’s brownies, pancakes, baking mixes, salad dressings, and muffins. Hampton Creek plans to continue developing nearly 500 new vegan based products.
Hampton Creek is not the only company seeing the growing interest in plant-based foods. SoDelicious has also recently come on board at Target, offering their aptly named, delicious ice creams and yogurts. Believe it or not a vegan, bean burger was recently added to Wendy’s menu. Appetite For Peace also reported the news previously that Ben and Jerry’s now has four amazing vegan flavors, including this author’s previous favorite, Chunky Monkey. Hooray, veg lovers everywhere rejoice.
Image credit: Hampton Creek