According to data compiled in a new report by analyst firm Mintel, one in every 10 new products released in Germany is vegan. In addition, the production rate at which German companies are releasing new vegan products is much higher than that of vegetarian products, which account for six percent of new product launches.
There has been exponential growth of both vegan and vegetarian labels from their respective three percent market share in just two years. When compared to the rest of Europe, Germany accounts for an astounding 36 percent of all new vegan food and drink products. The United Kingdom comes in at #2 with 21%, and France and Italy following at 7% and 4%, respectively.
Furthermore, Germans are increasing their production of vegan meat alternatives (up 44 percent since 2011) while eliminating additives and preservatives. “The range of vegan meat alternatives is growing significantly, providing meat replacements in all shapes, sizes and flavors—from deli slices, meatballs, and mince meat to game, poultry, bacon, and sausages,” Mintel Senior Food & Drink Analyst Katya Witham said.