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From Fig Bars to NASCAR: Nature’s Bakery partners with icon Danica Patrick.

Vegan baked goods company, Nature’s Bakery has announced a new partnership with NASCAR icon Danica Patrick. The Nevada based company has agreed to a multi-year sponsorship with the NASCAR star known for her healthy lifestyle and diet.

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Forbes recently interviews, Dave Marson the company’s owner as they showcased the rise of Nature’s Bakery. The company’s vegan, GMO free baked goods can now be found in Costco, Whole Foods, and Walmart.

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For a company on the rise, a $54 million dollar sponsorship is a risk of sorts. Regardless, the partnership with Patrick legitimizes Nature’s Bakery and gives them a superstar presence. Marson states that, “we now have this stepping stone to take the company from $100 million to $500 million. Literally, that’s where we’re going in the next three years.”

From fig bars to NASCAR, Marson has Nature’s Bakery on the move and all of the vegans approve.